Terms of service

Terms and Conditions

These Terms and Conditions apply to the website located at www.charmie.ae (the “Site”), operated by Charmie, under the license of Aquamarine LLC, License Number 2116076.01, issued by the Authority of Sharjah Media City (SHAMS).

By accessing or using this Site, including browsing or placing an order, you agree to be bound by these Terms and Conditions. If you do not agree, you must not use the Site.

1. Changes to Terms

Charmie reserves the right to update or modify these Terms at any time. Changes take effect immediately upon posting on the Site.

Your continued use of the Site constitutes acceptance of any updates.

2. Prices, Currency & VAT

All prices displayed on the Site are shown exclusive of VAT.

Applicable VAT, taxes, or duties will be calculated and added at checkout depending on the country of delivery.

All transactions are processed in AED or USD, depending on your selection.

3. Payment

We accept the following payment methods:

  • Visa
  • Mastercard
  • Apple Pay
  • Tabby
  • Bank transfer

All payments are subject to verification. Charmie reserves the right to refuse or cancel any transaction at its sole discretion.

4. Shipping & Delivery

Estimated delivery timelines are as follows:

  • UAE: 3–5 business days
  • International: 7–10 business days

Delivery timelines are estimates only and not guaranteed.

Charmie is not responsible for delays caused by courier services, customs clearance, or unforeseen circumstances.

For selected countries, taxes and duties are calculated and collected at checkout.

5. International Orders

We ship internationally to selected countries.

For international orders:

  • Applicable duties and taxes may be charged at checkout or upon delivery
  • Customers are responsible for complying with local import regulations

6. Returns & Exchanges

Please refer to our Return & Exchange Policy available on the Site for full details regarding eligibility, timelines, and procedures.

7. Ownership & Risk

Ownership of products transfers to you once full payment has been received.

Risk of loss or damage transfers upon delivery to the provided address.

8. Product Information

We strive to ensure product descriptions are accurate.

Please note:

  • Carat weight may vary by ±0.05ct
  • Measurements may vary by ±0.25mm
  • Minor variations may occur due to craftsmanship

For multi-stone jewellery, total carat weight and grading may be expressed as minimum or average values.

Charmie retains full rights to all jewellery designs, including custom pieces.

9. Product Availability

Product availability is subject to change without notice.

If an item becomes unavailable after purchase, we will contact you to offer alternatives or issue a refund.

For inquiries, contact:
info@charmie.ae

10. Diamond Certificates

Diamonds of 1carats and above are provided with a grading certificate.

For returns:

  • The certificate must be included
  • Missing or damaged certificates will incur a $100 replacement fee

11. Your Account

You are responsible for maintaining the confidentiality of your account details.

Charmie reserves the right to:

  • Refuse service
  • Cancel orders
  • Suspend or terminate accounts

Users under 18 may only use the Site under parental supervision.

12. Orders, Approval & Cancellation

Order confirmation does not constitute acceptance.

Charmie reserves the right to:

  • Approve or reject any order
  • Cancel orders at any time

If an order is cancelled, a full refund will be issued.

13. Pricing Errors

In the event of pricing or typographical errors:

  • Charmie reserves the right to cancel or refuse orders
  • Customers will be notified and refunded if applicable

14. Fraud Prevention

Charmie reserves the right to refuse, cancel, or hold orders suspected of fraud or unauthorized activity.

We may request additional verification before processing an order.

15. Ethical Sourcing

We source diamonds from reputable suppliers who adhere to ethical standards, ensuring they are conflict-free and responsibly sourced.

16. Privacy & Data Protection

We process personal data in accordance with applicable laws, including the UAE Personal Data Protection Law (PDPL).

Please refer to our Privacy Policy for more information.

17. Third-Party Links & Services

Our Site may include links to third-party websites or services. Charmie is not responsible for their content, policies, or practices.

18. Promotions & Advertising

Any third-party promotions or advertisements are conducted independently. Charmie is not responsible for any third-party interactions.

19. Feedback & Submissions

Any feedback, suggestions, or materials submitted become the property of Charmie and may be used without restriction or compensation.

20. User Content

By submitting content (reviews, comments, etc.), you grant Charmie a worldwide, royalty-free license to use such content.

You agree not to post unlawful, harmful, or misleading content.

21. Social Media Content

By granting permission, you allow Charmie to use your social media content for marketing and promotional purposes without compensation.

22. Force Majeure

Charmie shall not be liable for delays or failure to perform due to events beyond its control, including but not limited to natural disasters, pandemics, government actions, or logistics disruptions.

23. Disclaimer of Warranties

The Site and products are provided “as is” and “as available.”

Charmie makes no warranties regarding accuracy, reliability, or availability.

Use of the Site is at your own risk.

24. Indemnification

You agree to indemnify and hold harmless Charmie, Aquamarine LLC, and affiliates from any claims arising from your use of the Site or breach of these Terms.

25. Limitation of Liability

Charmie shall not be liable for any indirect, incidental, or consequential damages, including loss of profits or data.

26. Governing Law

These Terms are governed by the laws of the United Arab Emirates.

Any disputes shall be resolved exclusively in UAE courts.

27. Termination

Charmie reserves the right to terminate or restrict access to the Site at any time without notice.

28. Severability & Waiver

If any provision is found unenforceable, the remaining provisions remain valid.

Failure to enforce any provision does not constitute a waiver.

29. Contact Us

For any questions regarding these Terms:

Charmie (operated under Aquamarine LLC)
info@charmie.ae