Privacy policy


This Privacy Policy applies to all users of www.charmie.ae and any related platforms (the “Site”) operated by Charmie, under the license of Aquamarine LLC (“we,” “us,” or “our”).

We are committed to protecting your personal data in accordance with applicable laws, including the UAE Personal Data Protection Law (PDPL).

1. Information We Collect

We may collect the following types of personal data:

  • Name, email address, and phone number
  • Shipping and billing address
  • Payment details (processed securely via third-party providers)
  • Account login details
  • Order history and preferences
  • Communications with us (including social media)
  • Device, browser, and usage data (including IP address)

2. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Manage your account
  • Provide customer support
  • Improve our website and services
  • Send updates, offers, and marketing (with your consent)
  • Comply with legal and regulatory obligations

3. Legal Basis (UAE PDPL Compliance)

We process your personal data based on:

  • Your consent
  • The need to perform a contract (e.g., fulfilling orders)
  • Our legitimate business interests (e.g., improving services)
  • Legal obligations under applicable laws

4. Sharing Your Information

We do not sell or rent your personal data.

We may share your information with trusted third parties, including:

  • Payment processors
  • Delivery and logistics providers
  • IT and marketing service providers

These parties only process your data as necessary and are required to protect it.

5. International Data Transfers

Your data may be processed or stored outside the UAE. In such cases, we ensure appropriate safeguards are in place in line with UAE PDPL requirements.

6. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill the purposes outlined above
  • Comply with legal, tax, or regulatory requirements

7. Your Rights

Under UAE PDPL, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Withdraw consent at any time
  • Object to certain types of processing

To exercise your rights, please contact us at the email below.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.

9. Cookies

We use cookies to enhance your browsing experience, including:

  • Keeping you logged in
  • Saving your preferences
  • Improving website performance

You can manage cookies through your browser settings.

10. Third-Party Links

Our Site may contain links to external websites. We are not responsible for their privacy practices.

11. Children

Our services are not intended for individuals under 18. We do not knowingly collect data from minors.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

13. Contact Us

For any questions or requests regarding your data:

Charmie
info@charmie.ae